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Public affairs in practice : a practical guide to lobbying /
Public affairs today is more than just political lobbying. It requires working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. ''Public Affairs in Practice'' is the first book to examine the methods public affairs profes...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; Philadephia :
Kogan Page,
2007.
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| Colección: | PR in practice series.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Public affairs today is more than just political lobbying. It requires working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. ''Public Affairs in Practice'' is the first book to examine the methods public affairs professionals use to make an impact. It covers each aspect of the industry and examines the tools needed to deliver an effective public affairs program. It also highlights the potential benefits of public affairs, including protection from perceived threats of new regulation, identifying new market opportunities and raising. |
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| Descripción Física: | 1 online resource (xvii, 168 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780749450465 0749450460 6610851611 9786610851614 1280851619 9781280851612 |