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Beyond buzz : the next generation of word-of-mouth marketing /
This is the first book on buzz or word-of-mouth marketing to focus on the message - not just the mechanics - involved in a successful campaign. Both innovative and practical, it is filled with insightful examples of conversational marketing at work in real campaigns. Kelly's articles have been...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM,
©2007.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Enough with the marketing blah blah blah- let's talk about something interesting
- Make meaning, not buzz
- Have a fresh point of view (or several)
- Listen up: seven ways to uncover talk-worthy ideas
- Nine themes that always get people talking
- Straight talk: talk like you talk, talk like you mean it, talk in these ten new ways
- Shift to a conversational marketing mind-set
- Building a "talk" culture
- Be more interesting- conversations, passion, and an honest point of view
- Appendix: Checklists, templates, additional resources.