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Beyond buzz : the next generation of word-of-mouth marketing /
This is the first book on buzz or word-of-mouth marketing to focus on the message - not just the mechanics - involved in a successful campaign. Both innovative and practical, it is filled with insightful examples of conversational marketing at work in real campaigns. Kelly's articles have been...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM,
©2007.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This is the first book on buzz or word-of-mouth marketing to focus on the message - not just the mechanics - involved in a successful campaign. Both innovative and practical, it is filled with insightful examples of conversational marketing at work in real campaigns. Kelly's articles have been published in "USA Today", "BrandWeek", "The Wall St. Journal", "Advertising Age", and "Adweek", She speaks frequently on marketing and communications to professional organizations like the American Marketing Association and The Conference Board. Kelly's extensive experience has involved working with both larger, more established organizations as well as smaller startups - and the techniques she includes here can work for any organization |
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| Descripción Física: | 1 online resource (x, 228 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 213-220) and index. |
| ISBN: | 9780814429907 0814429904 128112852X 9781281128522 9786611128524 6611128522 |