Assessing media education : a resource handbook for educators and administrators /

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Assessing Media Education provides guidelines for media educators and administrators in higher education media programs who are creating or improving student-learning assessment strategies. Covering the topics and categories established by the Accrediting Council on Education in Journalism and Mass...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Christ, William G.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mahwah, N.J. : L. Erlbaum, 2006.
Colección:LEA's communication series.
Temas:
Mass media > Study and teaching (Higher) > Evaluation > Handbooks, manuals, etc.
Médias > Étude et enseignement (Supérieur) > Évaluation > Guides, manuels, etc.
SOCIAL SCIENCE > Media Studies.
Electronic books.
Handbook
handbooks.
Handbooks and manuals
Handbooks and manuals.
Guides et manuels.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Part I: Developing the Assessment Plan. Introduction: Why Assessment Matters / W.G. Christ
  • Developing the Assessment Plan / M. James, R.F. Ervin
  • Mission Statements / M. James, R.F. Ervin
  • Part II: Developing Student-Learning Outcomes. Law and Policy / J. Henderson
  • History / P. Summers
  • Diversity / B. Hines
  • Production/Graphics / A. Delwiche, B. Gersch, S.H. Williams-Rautiola
  • Ethics / M.J. Haefner
  • Critical Thinking / H. Ruminski
  • Research and Information-Gathering / R.B. Rubin, A.M. Rubin
  • Media Writing / S. Finn, D. Majka
  • Reporting and Editing / T. Dickson
  • Numbers and Statistics / P. Voakes
  • Public Relations / D. Kruckeberg
  • Advertising / B. Barnes
  • Part III: Measuring Student Learning Outcomes. Indirect Measures: Institutional Data, Surveys, Interviews, and Advisory Boards / P. Parsons
  • Indirect Measures: Internships, Competitions, and Careers / D. Grady
  • Direct Measures: Examinations and Certification / D. Tucker
  • Direct Measures: Embedded "Authentic" Assessment / S. Irwin
  • Direct Measures: Portfolios / R. Donald
  • Direct Measures: Capstone Courses / R. Moore
  • Part IV: Using Assessment: Case Studies. University of Minnesota / K. Hanson
  • Arizona State University / J. Foote
  • Virginia Commonwealth University
  • P. Otto, J.M. Yerian, J.V. Turk
  • Zayed University / J.H. Keefer
  • Postscript: Assessment and Accreditation / L. Rakow.

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