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Assessing media education : a resource handbook for educators and administrators /
Assessing Media Education provides guidelines for media educators and administrators in higher education media programs who are creating or improving student-learning assessment strategies. Covering the topics and categories established by the Accrediting Council on Education in Journalism and Mass...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mahwah, N.J. :
L. Erlbaum,
2006.
|
| Colección: | LEA's communication series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 020 | |z 0805852255 |q (alk. paper) | ||
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| 020 | |z 9780805852257 | ||
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| 050 | 4 | |a P91.3 |b .A853 2006eb | |
| 072 | 7 | |a SOC |x 052000 |2 bisacsh | |
| 082 | 0 | 4 | |a 302.23/071/1 |2 22 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Assessing media education : |b a resource handbook for educators and administrators / |c edited by William G. Christ. |
| 260 | |a Mahwah, N.J. : |b L. Erlbaum, |c 2006. | ||
| 300 | |a 1 online resource (xii, 586 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 490 | 1 | |a LEA's communication series | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 505 | 0 | |a Part I: Developing the Assessment Plan. Introduction: Why Assessment Matters / W.G. Christ -- Developing the Assessment Plan / M. James, R.F. Ervin -- Mission Statements / M. James, R.F. Ervin -- Part II: Developing Student-Learning Outcomes. Law and Policy / J. Henderson -- History / P. Summers -- Diversity / B. Hines -- Production/Graphics / A. Delwiche, B. Gersch, S.H. Williams-Rautiola -- Ethics / M.J. Haefner -- Critical Thinking / H. Ruminski -- Research and Information-Gathering / R.B. Rubin, A.M. Rubin -- Media Writing / S. Finn, D. Majka -- Reporting and Editing / T. Dickson -- Numbers and Statistics / P. Voakes -- Public Relations / D. Kruckeberg -- Advertising / B. Barnes -- Part III: Measuring Student Learning Outcomes. Indirect Measures: Institutional Data, Surveys, Interviews, and Advisory Boards / P. Parsons -- Indirect Measures: Internships, Competitions, and Careers / D. Grady -- Direct Measures: Examinations and Certification / D. Tucker -- Direct Measures: Embedded "Authentic" Assessment / S. Irwin -- Direct Measures: Portfolios / R. Donald -- Direct Measures: Capstone Courses / R. Moore -- Part IV: Using Assessment: Case Studies. University of Minnesota / K. Hanson -- Arizona State University / J. Foote -- Virginia Commonwealth University -- P. Otto, J.M. Yerian, J.V. Turk -- Zayed University / J.H. Keefer -- Postscript: Assessment and Accreditation / L. Rakow. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Assessing Media Education provides guidelines for media educators and administrators in higher education media programs who are creating or improving student-learning assessment strategies. Covering the topics and categories established by the Accrediting Council on Education in Journalism and Mass Communications, this key resource guides readers through the steps of developing an assessment plan, establishing student learning outcomes in the various areas of the curriculum, and measuring those outcomes. This timely and critical volume provides detailed discussion on:. *developing an assessmen. | ||
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Mass media |x Study and teaching (Higher) |x Evaluation |v Handbooks, manuals, etc. | |
| 650 | 6 | |a Médias |x Étude et enseignement (Supérieur) |x Évaluation |v Guides, manuels, etc. | |
| 650 | 7 | |a SOCIAL SCIENCE |x Media Studies. |2 bisacsh | |
| 655 | 0 | |a Electronic books. | |
| 655 | 2 | |a Handbook | |
| 655 | 7 | |a handbooks. |2 aat | |
| 655 | 7 | |a Handbooks and manuals |2 fast | |
| 655 | 7 | |a Handbooks and manuals. |2 lcgft | |
| 655 | 7 | |a Guides et manuels. |2 rvmgf | |
| 700 | 1 | |a Christ, William G. | |
| 758 | |i has work: |a Assessing media education (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGFwqwvBTwVDrwQtH3btGb |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Assessing media education. |d Mahwah, N.J. : L. Erlbaum, 2006 |z 0805852255 |z 9780805852257 |w (DLC) 2005051015 |w (OCoLC)61261345 |
| 830 | 0 | |a LEA's communication series. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=331691 |z Texto completo |
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| 938 | |a Taylor & Francis |b TAFR |n 9781410614421 | ||
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