Trust or consequences : build trust today or lose your market tomorrow /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Golin, Al, 1929-2017
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, [2003], 2004.
Temas:
Business ethics.
Trust.
Reliability.
Morale des affaires.
Confiance.
Fidélité.
BUSINESS & ECONOMICS > Public Relations.
Business ethics
Reliability
Trust
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • ""Contents""; ""Acknowledgments""; ""Introduction""; ""1 Trust Trends: A Transparent Age, Online Relationships, and a Breakdown in Corporate Values""; ""2 More Than a Nice- Sounding Word: The Bottom- Line Benefits""; ""3 The Damage Done: Post- Enron Possibilities""; ""4 Fix It Before It Breaks""; ""5 If You Canâ€?t Do It, Please Say So""; ""6 The Human Touch""; ""7 Humility: Developing a Nonarrogant Attitude""; ""8 Speed, Truth, and Other Good Ways to Respond to Bad Times""; ""9 Tough Trust Decisions""; ""10 The Media: How to Develop Relationships That Build Trust""
  • 11 Great Acts of Trust12 Acts of Distrust
  • 13 The Ten Commandments of Organizational Trust
  • Appendix A
  • Golin/ Harris Trust Survey Results
  • Appendix B
  • Golin/ Harris Trust Index
  • Index

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