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Think, play, do : technology, innovation, and organization /

Without innovation, companies die. Managing the innovation process well is important for companies and for nations as a whole. This book shows how the innovation process is changing profoundly, with significant implications for managers and public policy-makers. A new kind of technology, 'innov...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dodgson, Mark, 1957-
Otros Autores: Gann, David, Salter, Ammon J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford ; New York : Oxford University Press, 2005.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • List of Figures; List of Tables; List of Boxes; 1 Innovation Technology; 2 Understanding Innovation; 3 Using Innovation Technology: Procter & Gamble and Arup; 4 'Think'; 5 'Play'; 6 'Do'; 7 The Strategic Management of Innovation; 8 A New Innovation Process; Appendix: Research methods; Endnotes; References; Website references; Glossary; Index.