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Status and future direction : views from global thought leaders /
This e-book includes articles from an exclusive group of "global thought leaders" by personal invitation from the editor. This selected group consists of academics that have had a lifetime of experience and collected perceptions in their field of expertise. The purpose of this special issu...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald,
2006.
|
| Colección: | European business review ;
v. 18, no. 4. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Editorial; Marketing strategy: taxonomy and frameworks; Helping marketing research earn a seat at the table for decision-making; Macromarketing: origins, development, current status and possible future direction; The marketing code: unlocking the secrets of Dan Brown's success; Call for papers.