Cargando…
Status and future direction : views from global thought leaders /
This e-book includes articles from an exclusive group of "global thought leaders" by personal invitation from the editor. This selected group consists of academics that have had a lifetime of experience and collected perceptions in their field of expertise. The purpose of this special issu...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald,
2006.
|
| Colección: | European business review ;
v. 18, no. 4. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocm77085036 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 061219s2006 enk ob 000 0 eng d | ||
| 040 | |a N$T |b eng |e pn |c N$T |d YDXCP |d OCLCQ |d IDEBK |d OCLCQ |d OCLCF |d OCLCO |d OCLCQ |d DEBSZ |d EBLCP |d OCLCQ |d ZCU |d MERUC |d OCLCQ |d ICG |d OCLCQ |d DKC |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d OCLCQ | ||
| 019 | |a 148774550 |a 935261753 | ||
| 020 | |a 1846630754 |q (electronic bk.) | ||
| 020 | |a 9781846630750 |q (electronic bk.) | ||
| 029 | 1 | |a DEBBG |b BV044121413 | |
| 029 | 1 | |a DEBSZ |b 430365233 | |
| 035 | |a (OCoLC)77085036 |z (OCoLC)148774550 |z (OCoLC)935261753 | ||
| 050 | 4 | |a HF5415 |b .S73 2006eb | |
| 072 | 7 | |a BUS |x 043000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 078000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8 |2 22 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Status and future direction : |b views from global thought leaders / |c edited by Göran Svensson. |
| 260 | |a [Bradford, England] : |b Emerald, |c 2006. | ||
| 300 | |a 1 online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a European business review, |x 0955-534X ; |v v. 18, no. 4 | |
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Editorial; Marketing strategy: taxonomy and frameworks; Helping marketing research earn a seat at the table for decision-making; Macromarketing: origins, development, current status and possible future direction; The marketing code: unlocking the secrets of Dan Brown's success; Call for papers. | |
| 520 | |a This e-book includes articles from an exclusive group of "global thought leaders" by personal invitation from the editor. This selected group consists of academics that have had a lifetime of experience and collected perceptions in their field of expertise. The purpose of this special issue is to document and share parts of their accumulated lifetime knowledge. Their insights and reflections are valuable to the research community worldwide. It will also be of great importance to practicing managers in business. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 700 | 1 | |a Svensson, Göran. | |
| 776 | 0 | 8 | |i Print version: |a Svensson, Professor Goran. |t Current Status and Future Direction, Volume 18, Issue 4 : Views from Global Thought Leaders. |d Bradford : Emerald Group Publishing Limited, ©2006 |z 9781846630743 |
| 830 | 0 | |a European business review ; |v v. 18, no. 4. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=275472 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL275472 | ||
| 938 | |a EBSCOhost |b EBSC |n 174787 | ||
| 938 | |a YBP Library Services |b YANK |n 2500383 | ||
| 994 | |a 92 |b IZTAP | ||