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Mediasport /

Mediasport is a comprehensive introduction, written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies to the ways in which sport and the media interact.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Wenner, Lawrence A. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York : Routledge, 1998.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Playing the MediaSport Game / Lawrence A. Wenner
  • MediaSport: Technology and the Commodification of Postmodern Sport / Michael R. Real
  • MediaSport Studies: Key Research and Emerging Issues / Kathleen M. Kinkema / Janet C. Harris
  • Circuits of Promotion: Media, Marketing and the Globalization of Sport / David Whitson
  • The Evolving Television Sports Marketplace / Robert V. Bellamy, Jr.
  • Women, Sport, and Media Institutions: Issues in Sports Journalism and Marketing / Pamela J. Creedon.