The visible librarian : asserting your value with marketing and advocacy /

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Here are all the tools you need to make your community aware of just how indispensable your services are. Expert librarian Judith Siess offers practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, custom...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Siess, Judith A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : American Library Association, 2003.
Temas:
Libraries > Public relations.
Libraries > Marketing.
Advertising > Libraries.
Public services (Libraries)
Libraries.
Public relations.
Marketing.
Consumer satisfaction.
Libraries
Librarians
Library Services
Public Relations
Marketing
Consumer Behavior
Bibliothèques > Relations publiques.
Bibliothèques > Marketing.
Bibliothèques > Publicité.
Bibliothèques > Services aux usagers.
Bibliothèques.
Relations publiques.
Consommateurs > Satisfaction.
libraries (buildings)
public relations.
marketing.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Public relations
Consumer satisfaction
Advertising > Libraries
Libraries > Marketing
Libraries > Public relations
Marketing de biblioteca.
Bibliotecas (aspectos sociais)
Relações públicas.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The primacy of customer service and other basics
  • Doing the groundwork : marketing
  • Publicity : the tangibles
  • Public relations : the personal touch
  • Advocacy : putting it all together.

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