Mobile business research : recent advances and future prospects /

A great deal of attention has recently been paid to the potential of mobile communication technologies to redefine and extend the world of traditional eBusiness by rendering its applications available to mobile users. With mobile phone ownership outstripping the penetration of any other technology (...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Giaglis, George M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Bradford, England] : Emerald, 2006.
Colección:Business process management journal ; v. 12, no. 3.
Temas:
Mobile commerce.
Mobile communication systems.
Wireless communication systems.
Commerce mobile.
Radiocommunications mobiles.
Transmission sans fil.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Mobile commerce
Mobile communication systems
Wireless communication systems
Acceso en línea:Texto completo
Descripción
Sumario:A great deal of attention has recently been paid to the potential of mobile communication technologies to redefine and extend the world of traditional eBusiness by rendering its applications available to mobile users. With mobile phone ownership outstripping the penetration of any other technology (computers, televisions, and the Internet alike) and no sign of reduction in demand for mobile online services, mobile business (mBusiness) is promising to permeate all areas of business and personal life with valuable and profitable applications and services in coming years. This special issue sets.
Notas:Title from e-book title screen (viewed Sept. 23, 2006).
Caption title.
Descripción Física:1 online resource.
Bibliografía:Includes bibliographical references.
ISBN:1846630274
9781846630279
ISSN:1463-7154 ;

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