Papers from the Alan Rawel CIPR academic conference /

This e-book features 7 of the accepted papers from The Alan Rawel CIPR Academic Conference 2005 - New thinking in public relations research and practice: Partnering academia with industry. From a mixture of academics and practitioners.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores Corporativos: Chartered Institute of Public Relations, Alan Rawel CIPR academic conference
Otros Autores: Wood, Emma H.
Formato: Electrónico Congresos, conferencias eBook
Idioma:Inglés
Publicado: [Bradford, England] : Emerald Group Pub., [2006]
Colección:Journal of communication management ; v. 10, no. 2.
Temas:
Public relations.
Public Relations
Relations publiques.
public relations.
BUSINESS & ECONOMICS > Public Relations.
Public relations
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Editorial; Unpacking the halo effect: reputation and crisis management; Rethinking relationship management; Developing an online press office for Cardiff Council; PR career progression
  • the gap between traditional research and the UK industry's perception; Contradictions in "reputation management"; A development framework for government communicators; Towards relationship management.

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