The business of culture : strategic perspectives on entertainment and media /

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Concerns the management of creativity and innovation. This book provides serious analysis of the cultural industries - media, entertainment, film, music, and the arts -from a business perspective. It covers as many industries as possible from many different perspectives. It is a useful primer on cul...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Lampel, Joseph (Editor ), Shamsie, Jamal (Editor ), Lant, Theresa K. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mahwah, NJ : Lawrence Erlbaum Associates, 2006.
Colección:Series in organization and management.
Temas:
Culture > Economic aspects > Congresses.
Cultural industries > Congresses.
Popular culture > Economic aspects > Congresses.
Industries > Social aspects > Congresses.
Culture > Aspect économique > Congrès.
Industries culturelles > Congrès.
Industrie > Aspect social > Congrès.
Culture populaire > Aspect économique > Congrès.
SOCIAL SCIENCE > Anthropology > Cultural.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Popular Culture.
Cultural industries
Culture > Economic aspects
Industries > Social aspects
Popular culture > Economic aspects
Electronic books.
Conference papers and proceedings
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Contents; Foreword; Preface; Introduction; Part I: The Process of Value Creation; Part II: The Challenge of Positioning; Part III: The Nature of Markets; Part IV: The Role of Technology; Part V: The Impact of Globalization; Conclusions; Author Index; Subject Index.

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