Public information campaigns & opinion research : a handbook for the student & practitioner /

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Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Klingemann, Hans-Dieter (Editor ), Römmele, Andrea, 1967-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Thousands Oaks : SAGE, 2002.
Temas:
Advertising, Political.
Political campaigns.
Public opinion polls.
Communication in politics.
Advocacy advertising.
Advertising campaigns.
Public Opinion
Marketing politique.
Sondages d'opinion.
Communication politique.
Publicité-plaidoyer.
Campagnes publicitaires.
Publicité politique.
public opinion polls.
advertising campaigns.
89.56 political communication.
05.31 publicity.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising campaigns
Advertising, Political
Advocacy advertising
Communication in politics
Political campaigns
Public opinion polls
Politieke communicatie.
Campagnes.
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