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Public information campaigns & opinion research : a handbook for the student & practitioner /
Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; Thousands Oaks :
SAGE,
2002.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Public information campaigns & opinion research : |b a handbook for the student & practitioner / |c edited by Hans-Dieter Klingemann and Andrea Röemmele. |
| 246 | 3 | 0 | |a Public information campaigns and opinion research |
| 260 | |a London ; |a Thousands Oaks : |b SAGE, |c 2002. | ||
| 300 | |a 1 online resource (xiv, 193 pages) : |b charts | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 347 | |a text file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Information and communication campaigns : linking theory to practice / Katrin Voltmer and Andrea Römmele -- Modelling and evaluating public relations campaigns / Barbara Baerns and Juliana Raupp -- Towards a theory of campaigns : the role of opinion leaders / Michael Schenk and Thomas Döbler -- The importance of research in planning and developing communications campaigns : the UK government home office smoke alarms campaign / Malcolm Rigg -- Planning and implementing a national campaign : two campaigns by the National Farmers Union / Simon Rayner -- Public opinion information and campaign strategies : an American case study / Ronald L. Holzhacker -- Communicating 'Europe' : implications for multi-level governance in the European Union / Hans Dieter-Klingemann and Andrea Römmele -- Campaign practices and survey use in the European Commission : the Eurobarometer survey / Christine Pütz -- The role of survey research in international campaigns : what can be learnt from case studies? / Michele Corrado -- Effective campaign assessment : how to learn from your failures / Leon Ostergaard -- Using survey research to determine the effects of a campaign / Klaus Schönbach -- Using market research techniques to determine campaign effects / Rolf Pfleiderer -- Using survey research in campaigns : a summary and checklist for the student and campaign practitioner / Hans-Dieter Klingemann and Andrea Römmele. | |
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 506 | |a Access restricted to Ryerson students, faculty and staff. |5 CaOTR | ||
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Advertising, Political. | |
| 650 | 0 | |a Political campaigns. | |
| 650 | 0 | |a Public opinion polls. | |
| 650 | 0 | |a Communication in politics. | |
| 650 | 0 | |a Advocacy advertising. | |
| 650 | 0 | |a Advertising campaigns. | |
| 650 | 2 | |a Public Opinion | |
| 650 | 6 | |a Marketing politique. | |
| 650 | 6 | |a Sondages d'opinion. | |
| 650 | 6 | |a Communication politique. | |
| 650 | 6 | |a Publicité-plaidoyer. | |
| 650 | 6 | |a Campagnes publicitaires. | |
| 650 | 6 | |a Publicité politique. | |
| 650 | 7 | |a public opinion polls. |2 aat | |
| 650 | 7 | |a advertising campaigns. |2 aat | |
| 650 | 7 | |a 89.56 political communication. |0 (NL-LeOCL)077609026 |2 bcl | |
| 650 | 7 | |a 05.31 publicity. |0 (NL-LeOCL)077592670 |2 bcl | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising campaigns |2 fast | |
| 650 | 7 | |a Advertising, Political |2 fast | |
| 650 | 7 | |a Advocacy advertising |2 fast | |
| 650 | 7 | |a Communication in politics |2 fast | |
| 650 | 7 | |a Political campaigns |2 fast | |
| 650 | 7 | |a Public opinion polls |2 fast | |
| 650 | 1 | 7 | |a Politieke communicatie. |2 gtt |
| 650 | 1 | 7 | |a Campagnes. |2 gtt |
| 700 | 1 | |a Klingemann, Hans-Dieter, |e editor. | |
| 700 | 1 | |a Römmele, Andrea, |d 1967- |1 https://id.oclc.org/worldcat/entity/E39PBJx4my4bydkpMRHqjJPG73 | |
| 776 | 0 | 8 | |i Print version: |t Public information campaigns & opinion research. |d London ; Thousands Oaks : SAGE, 2002 |z 0761964312 |z 9780761964315 |w (DLC) 2001132947 |w (OCoLC)43580827 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=254718 |z Texto completo |
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