Public information campaigns & opinion research : a handbook for the student & practitioner /

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Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Klingemann, Hans-Dieter (Editor ), Römmele, Andrea, 1967-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Thousands Oaks : SAGE, 2002.
Temas:
Advertising, Political.
Political campaigns.
Public opinion polls.
Communication in politics.
Advocacy advertising.
Advertising campaigns.
Public Opinion
Marketing politique.
Sondages d'opinion.
Communication politique.
Publicité-plaidoyer.
Campagnes publicitaires.
Publicité politique.
public opinion polls.
advertising campaigns.
89.56 political communication.
05.31 publicity.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising campaigns
Advertising, Political
Advocacy advertising
Communication in politics
Political campaigns
Public opinion polls
Politieke communicatie.
Campagnes.
Acceso en línea:Texto completo
Descripción
Sumario:Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools.
Descripción Física:1 online resource (xiv, 193 pages) : charts
Bibliografía:Includes bibliographical references and index.
ISBN:9781412932646
1412932645
9780857024534
0857024531
9781280369957
1280369957
9786610369959
661036995X
9781446234860
144623486X
Acceso:Access restricted to Ryerson students, faculty and staff.

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