Brain tattoos : creating unique brands that stick in your customers' minds /

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Make your brand so strong customers can't get it out of their heads!

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Post, Karen
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, ©2005.
Temas:
Brand name products.
Branding (Marketing)
Produits de marque.
Stratégie de marque.
branding.
BUSINESS & ECONOMICS > Advertising & Promotion.
Brand name products
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Preliminaries; Contents; Chapter 1: Your Brand; Chapter 2: Brand Checkup; Chapter 3: Brand Moi; Chapter 4: Brand Warriors; Chapter 5: Branding Basics; Chapter 6: Brand Naming; Chapter 7: Four Engines of Brand Development; Chapter 8: The Fifth Engine; Chapter 9: Internal Branding; Chapter 10: Before You Brand, Protect Your Assets; Epilogue: Top-Ten Tattoo Taboos; Resources; Index; About the Author.

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