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Managing quality customer service : a practical guide for establishing a service operation /

Annotation This practical, self-study book has been developed to help you establish and manage a quality service operation. Learn how to determine customer needs, how to effectively and efficiently meet those needs, and how to continually measure your service level.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Martin, William B.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Los Altos, Calif. : Crisp, ©1989.
Colección:Fifty-Minute series.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Martin, William B. 
245 1 0 |a Managing quality customer service :  |b a practical guide for establishing a service operation /  |c William B. Martin. 
260 |a Los Altos, Calif. :  |b Crisp,  |c ©1989. 
300 |a 1 online resource (viii, 94 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
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490 1 |a Fifty-Minute series 
504 |a Includes bibliographical references. 
588 0 |a Print version record. 
520 8 |a Annotation This practical, self-study book has been developed to help you establish and manage a quality service operation. Learn how to determine customer needs, how to effectively and efficiently meet those needs, and how to continually measure your service level. 
505 0 |a TITLE -- COPYRIGHT -- ABOUT THIS BOOK -- CONTENTS -- HOW THIS BOOK IS ORGANIZED -- A GUIDE FOR THE CHANGE AGENT -- DEVELOPING A CUSTOMER-SERVICE PERSPECTIVE -- THE PERSPECTIVE REQUIRED -- THE MANAGEMENT SKILLS REQUIRED -- TWO VIEWS OF ORGANIZATION -- STAGE I UNDERSTAND YOUR CUSTOMERS -- UNDERSTAND YOUR CUSTOMERS -- STAGE ONE ADDRESSES FOUR FUNDAMENTAL QUESTIONS: -- WHAT IS YOUR SPECIFIC SERVICE NICHE? -- THE SERVICE NICHE INVENTORY -- YOUR SERVICE NICHE -- DETERMINE YOUR SERVICE NICHE -- TARGETED SERVICES -- TARGETED CUSTOMERS 
505 8 |a WHAT ARE THE CHARACTERISTICS OF THE SERVICES YOU PROVIDE?CONSIDER THESE TEN SERVICE CHARACTERISTICS: -- DEVELOP A SERVICE PROFILE -- DEVELOPING YOUR CUSTOMER PROFILE -- HOW DO YOUR CUSTOMERS SEE YOU? -- YOUR SERVICE SILHOUETTE -- ASSESSING YOUR SERVICE SILHOUETTE DETERMINERS -- REVIEW OF STAGE I -- YOUR ACTION PLAN FOR STAGE ONE -- STAGE II SET QUALITY SERVICE STANDARDS -- SET QUALITY SERVICE STANDARDS -- THE IMPORTANCE OF SETTING QUALITY SERVICE STANDARDS -- THE TWO DIMENSIONS OF QUALITY CUSTOMER SERVICE 
505 8 |a SEVEN STANDARD AREAS IN THE PROCEDURAL DIMENSION OF QUALITY SERVICESEVEN STANDARDS AREAS IN THE PERSONAL DIMENSION OF QUALITY SERVICE -- WRITING QUALITY SERVICE STANDARDS -- WRITE YOUR OWN QUALITY SERVICE STANDARDS -- GUIDELINES FOR DEVELOPING QUALITY SERVICE STANDARDS -- PRIORITIZING YOUR QUALITY CUSTOMER SERVICE STANDARDS -- PRIORITIZING YOUR SERVICE STANDARDS: AN EXERCISE -- REVIEW OF STAGE II -- YOUR ACTION PLAN FOR STAGE II -- STAGE III BUILDING A WINNING TEAM -- BUILD A WINNING CUSTOMER-SERVICE TEAM 
505 8 |a STEP 1 BUILD A WINNING TEAM BY PUTTING QUALITY INTO THE DESIGN OF CUSTOMER-SERVICE JOBSYOUR JOB DESIGN MATRIX -- STEP 2 BUILD A WINNING TEAM BY WRITING JOB SPECIFICATIONS IN QUALITY CUSTOMER-SERVICE TERMS -- YOUR JOB SPECIFICATION MATRIX -- STEP 3 BUILD A WINNING TEAM BY SCREEN-ING JOB APPLICANTS FOR QUALITY CUSTOMER-SERVICE ABILITIES -- A PROFILE OF THE IDEAL CUSTOMER-SERVICE CANDIDATE -- STEP 4 BUILD A WINNING TEAM BY TRAINING FOR QUALITY CUSTOMER SERVICE -- CUSTOMER-SERVICE TRAINING PROGRAM ASSESSMENT SCALE -- STEP 5 BUILD A WINNING TEAM WITH QUALITY LEADERSHIP 
505 8 |a ""BUILDING A WINNING TEAM WITH QUALITY LEADERSHIP""""FIVE FOUNDATIONS TO CUSTOMER-SERVICE LEADERSHIP""; ""HOW DO YOU RATE YOUR LEADERSHIP ABILITY""; ""CUSTOMER-SERVICE LEADERSHIP EFFECTIVENESS SCALE""; ""INSTRUCTIONS""; ""STEP 6 BUILD A WINNING TEAM WITH A SUPPORTIVE ORGANIZATIONAL CLIMATE""; ""CUSTOMER-SERVICE CLIMATE ASSESSMENT SCALE""; ""REVIEW OF STAGE III""; ""YOUR ACTION PLAN FOR STAGE III""; ""STAGE IV CHECK UP REGULARLY""; ""CHECK REGULARLY ON HOW YOU ARE DOING""; ""YOUR MEASUREMENT SYSTEM""; ""CHECK ON HOW YOUâ€?RE DOING WITH A SERVICE AUDIT""; ""CREATING A SERVICE AUDIT"" 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Customer services  |x Management. 
650 0 |a Customer relations. 
650 0 |a Consumer satisfaction. 
650 2 |a Consumer Behavior 
650 6 |a Service à la clientèle  |x Gestion. 
650 6 |a Consommateurs  |x Satisfaction. 
650 7 |a BUSINESS & ECONOMICS  |x Customer Relations.  |2 bisacsh 
650 7 |a Consumer satisfaction  |2 fast 
650 7 |a Customer relations  |2 fast 
650 7 |a Customer services  |x Management  |2 fast 
653 |a Customer Service 
653 |a Customer Relations 
758 |i has work:  |a Managing quality customer service (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCFTwCBP8FvV9vx6QbyPTpd  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Martin, William B.  |t Managing quality customer service.  |d Los Altos, Calif. : Crisp Publications, ©1989  |z 0931961831  |w (DLC) 88092732  |w (OCoLC)20107574 
830 0 |a Fifty-Minute series. 
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