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|a Martin, William B.
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|a Managing quality customer service :
|b a practical guide for establishing a service operation /
|c William B. Martin.
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|a Los Altos, Calif. :
|b Crisp,
|c ©1989.
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300 |
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|a 1 online resource (viii, 94 pages) :
|b illustrations
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
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|a data file
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|a Fifty-Minute series
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|a Includes bibliographical references.
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|a Print version record.
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|a Annotation This practical, self-study book has been developed to help you establish and manage a quality service operation. Learn how to determine customer needs, how to effectively and efficiently meet those needs, and how to continually measure your service level.
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|a TITLE -- COPYRIGHT -- ABOUT THIS BOOK -- CONTENTS -- HOW THIS BOOK IS ORGANIZED -- A GUIDE FOR THE CHANGE AGENT -- DEVELOPING A CUSTOMER-SERVICE PERSPECTIVE -- THE PERSPECTIVE REQUIRED -- THE MANAGEMENT SKILLS REQUIRED -- TWO VIEWS OF ORGANIZATION -- STAGE I UNDERSTAND YOUR CUSTOMERS -- UNDERSTAND YOUR CUSTOMERS -- STAGE ONE ADDRESSES FOUR FUNDAMENTAL QUESTIONS: -- WHAT IS YOUR SPECIFIC SERVICE NICHE? -- THE SERVICE NICHE INVENTORY -- YOUR SERVICE NICHE -- DETERMINE YOUR SERVICE NICHE -- TARGETED SERVICES -- TARGETED CUSTOMERS
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|a WHAT ARE THE CHARACTERISTICS OF THE SERVICES YOU PROVIDE?CONSIDER THESE TEN SERVICE CHARACTERISTICS: -- DEVELOP A SERVICE PROFILE -- DEVELOPING YOUR CUSTOMER PROFILE -- HOW DO YOUR CUSTOMERS SEE YOU? -- YOUR SERVICE SILHOUETTE -- ASSESSING YOUR SERVICE SILHOUETTE DETERMINERS -- REVIEW OF STAGE I -- YOUR ACTION PLAN FOR STAGE ONE -- STAGE II SET QUALITY SERVICE STANDARDS -- SET QUALITY SERVICE STANDARDS -- THE IMPORTANCE OF SETTING QUALITY SERVICE STANDARDS -- THE TWO DIMENSIONS OF QUALITY CUSTOMER SERVICE
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|a SEVEN STANDARD AREAS IN THE PROCEDURAL DIMENSION OF QUALITY SERVICESEVEN STANDARDS AREAS IN THE PERSONAL DIMENSION OF QUALITY SERVICE -- WRITING QUALITY SERVICE STANDARDS -- WRITE YOUR OWN QUALITY SERVICE STANDARDS -- GUIDELINES FOR DEVELOPING QUALITY SERVICE STANDARDS -- PRIORITIZING YOUR QUALITY CUSTOMER SERVICE STANDARDS -- PRIORITIZING YOUR SERVICE STANDARDS: AN EXERCISE -- REVIEW OF STAGE II -- YOUR ACTION PLAN FOR STAGE II -- STAGE III BUILDING A WINNING TEAM -- BUILD A WINNING CUSTOMER-SERVICE TEAM
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|a STEP 1 BUILD A WINNING TEAM BY PUTTING QUALITY INTO THE DESIGN OF CUSTOMER-SERVICE JOBSYOUR JOB DESIGN MATRIX -- STEP 2 BUILD A WINNING TEAM BY WRITING JOB SPECIFICATIONS IN QUALITY CUSTOMER-SERVICE TERMS -- YOUR JOB SPECIFICATION MATRIX -- STEP 3 BUILD A WINNING TEAM BY SCREEN-ING JOB APPLICANTS FOR QUALITY CUSTOMER-SERVICE ABILITIES -- A PROFILE OF THE IDEAL CUSTOMER-SERVICE CANDIDATE -- STEP 4 BUILD A WINNING TEAM BY TRAINING FOR QUALITY CUSTOMER SERVICE -- CUSTOMER-SERVICE TRAINING PROGRAM ASSESSMENT SCALE -- STEP 5 BUILD A WINNING TEAM WITH QUALITY LEADERSHIP
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|a ""BUILDING A WINNING TEAM WITH QUALITY LEADERSHIP""""FIVE FOUNDATIONS TO CUSTOMER-SERVICE LEADERSHIP""; ""HOW DO YOU RATE YOUR LEADERSHIP ABILITY""; ""CUSTOMER-SERVICE LEADERSHIP EFFECTIVENESS SCALE""; ""INSTRUCTIONS""; ""STEP 6 BUILD A WINNING TEAM WITH A SUPPORTIVE ORGANIZATIONAL CLIMATE""; ""CUSTOMER-SERVICE CLIMATE ASSESSMENT SCALE""; ""REVIEW OF STAGE III""; ""YOUR ACTION PLAN FOR STAGE III""; ""STAGE IV CHECK UP REGULARLY""; ""CHECK REGULARLY ON HOW YOU ARE DOING""; ""YOUR MEASUREMENT SYSTEM""; ""CHECK ON HOW YOU�RE DOING WITH A SERVICE AUDIT""; ""CREATING A SERVICE AUDIT""
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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650 |
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|a Customer services
|x Management.
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|a Customer relations.
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|a Consumer satisfaction.
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|a Consumer Behavior
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|a Service à la clientèle
|x Gestion.
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|a Consommateurs
|x Satisfaction.
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650 |
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|a BUSINESS & ECONOMICS
|x Customer Relations.
|2 bisacsh
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|a Consumer satisfaction
|2 fast
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|a Customer relations
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|a Customer services
|x Management
|2 fast
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653 |
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|a Customer Service
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653 |
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|a Customer Relations
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758 |
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|i has work:
|a Managing quality customer service (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFTwCBP8FvV9vx6QbyPTpd
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
776 |
0 |
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|i Print version:
|a Martin, William B.
|t Managing quality customer service.
|d Los Altos, Calif. : Crisp Publications, ©1989
|z 0931961831
|w (DLC) 88092732
|w (OCoLC)20107574
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