Marketing across cultures in Asia : a practical guide /

Annotation

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gesteland, Richard R.
Otros Autores: Seyk, Georg F.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Copenhagen ; Herndon, VA : Copenhagen Business School Press, ©2002.
Temas:
Business etiquette > Asia.
Marketing > Cross-cultural studies.
Intercultural communication.
Negotiation in business > Cross-cultural studies.
Savoir-vivre > Affaires > Asie.
Marketing > Études transculturelles.
Négociations (Affaires) > Études transculturelles.
Business etiquette
Intercultural communication
Marketing
Negotiation in business
Asia
Cross-cultural studies
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Contents
  • About the Authors
  • Foreword
  • Marketing in Asia
  • 1. Sizing up the Market
  • 2. Business Behavior in Asia
  • 3. Laying the Groundwork
  • 4. Exploring a Network
  • 5. Getting It in Writing
  • 6. Putting It All Together
  • 7. What about Bill?
  • Negotiating in Asia
  • 8. East Asia
  • 9. Southeast Asia
  • Further reading

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