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Marketing across cultures in Asia : a practical guide /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Copenhagen ; Herndon, VA :
Copenhagen Business School Press,
©2002.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Gesteland, Richard R. | |
| 245 | 1 | 0 | |a Marketing across cultures in Asia : |b a practical guide / |c Richard R. Gesteland & Georg F. Seyk. |
| 260 | |a Copenhagen ; |a Herndon, VA : |b Copenhagen Business School Press, |c ©2002. | ||
| 300 | |a 1 online resource (188 pages) : |b maps | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 338 | |a online resource |b cr |2 rdacarrier | ||
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| 347 | |a text file |2 rdaft |0 http://rdaregistry.info/termList/fileType/1002 | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | 8 | |a Annotation |b "A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Packed with useful information and real-world examples. Here are basic guidelines for marketing in Asia. Critical subjects are discussed that are important to success or failure in the region. A special focus is made on sales channel alternatives and development - including important selection criteria and management techniques. Readers will learn how to build effective relationships with potential business partners, anticipate Asian counterparts' bargaining styles and avoid common negotiating mistakes." | |
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Contents -- About the Authors -- Foreword -- Marketing in Asia -- 1. Sizing up the Market -- 2. Business Behavior in Asia -- 3. Laying the Groundwork -- 4. Exploring a Network -- 5. Getting It in Writing -- 6. Putting It All Together -- 7. What about Bill? -- Negotiating in Asia -- 8. East Asia -- 9. Southeast Asia -- Further reading | |
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Business etiquette |z Asia. | |
| 650 | 0 | |a Marketing |v Cross-cultural studies. | |
| 650 | 0 | |a Intercultural communication. | |
| 650 | 0 | |a Negotiation in business |v Cross-cultural studies. | |
| 650 | 6 | |a Savoir-vivre |x Affaires |z Asie. | |
| 650 | 6 | |a Marketing |v Études transculturelles. | |
| 650 | 6 | |a Négociations (Affaires) |v Études transculturelles. | |
| 650 | 7 | |a Business etiquette |2 fast | |
| 650 | 7 | |a Intercultural communication |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Negotiation in business |2 fast | |
| 651 | 7 | |a Asia |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJxMpyjKQ9Jtm3jkjPBgKd | |
| 655 | 7 | |a Cross-cultural studies |2 fast | |
| 700 | 1 | |a Seyk, Georg F. | |
| 758 | |i has work: |a Marketing across cultures in Asia (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGCrB88xdFVdqVWB6p3Yj3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | |z 8763000946 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3400742 |z Texto completo |
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