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English media texts, past and present : language and textual structure /

This book is among the first to combine a historical view of media texts with a critical look at their textual diversity today. The thirteen chapters cover corpora of early news-papers and pamphlets, present-day news stories and commentaries, TV talk shows and commercials as well as internet present...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Ungerer, Friedrich
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Philadelphia : J. Benjamins Pub., ©2000.
Colección:Pragmatics & beyond ; new ser. 80.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • ENGLISH MEDIA TEXTS
  • PAST AND PRESENT; Editorial page; Title page; LCC data; Table of Contents; Introduction; Part 1. News, Headlines, Advertisements: How Newspapers Developed; 1. ZEN: Preparing the Zurich English Newspaper Corpus1; 2. Pamphlets and Early Newspapers; 3. The Emergence and Development of Headlines in British Newspapers; 4. Women and Headline-Policy in German and English Local Daily Newspapers; 5. Two Hundred Years of Advertising in The Times; 6. "Look how Sexist our Advert is!"; Part 2. The Genres of Present-day Newspapers: A Critical View.