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English media texts, past and present : language and textual structure /

This book is among the first to combine a historical view of media texts with a critical look at their textual diversity today. The thirteen chapters cover corpora of early news-papers and pamphlets, present-day news stories and commentaries, TV talk shows and commercials as well as internet present...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Ungerer, Friedrich
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Philadelphia : J. Benjamins Pub., ©2000.
Colección:Pragmatics & beyond ; new ser. 80.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:This book is among the first to combine a historical view of media texts with a critical look at their textual diversity today. The thirteen chapters cover corpora of early news-papers and pamphlets, present-day news stories and commentaries, TV talk shows and commercials as well as internet presentations. The studies focus on the wide range of text types in 18th century newspapers and the interpersonal strategies of pamphlets; they pursue the development of the persuasive potential of headlines and advertisements right down to the sophisticated postmodernist and multilingual examples of today.
Descripción Física:1 online resource (xiv, 286 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9789027298959
9027298955
9781556197987
1556197985
1282163159
9781282163157
9789027250995
9027250995
ISSN:0922-842X ;