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Perspectives on public relations research /
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioner...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge,
2002.
|
| Colección: | Routledge advances in management and business studies.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Perspectives on public relations research / |c edited by Danny Moss, Dejan Vercic, and Gary Warnaby. |
| 260 | |a London ; |a New York : |b Routledge, |c 2002. | ||
| 300 | |a 1 online resource (xvi, 269 pages). | ||
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| 490 | 1 | |a Routledge advances in management and business studies | |
| 500 | |a "Papers from the annual International Public Relations Research symposium"--Introduction. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Book Cover; Title; Copyright; Contents | |
| 520 | |a The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:-* the contribution of public relations to strategic management in. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Corporations |x Public relations |v Congresses. | |
| 650 | 0 | |a Public relations |v Congresses. | |
| 650 | 6 | |a Sociétés |x Relations publiques |v Congrès. | |
| 650 | 6 | |a Relations publiques |v Congrès. | |
| 650 | 7 | |a Business and Management. |2 eflch | |
| 650 | 7 | |a Corporations |x Public relations |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 655 | 7 | |a Conference papers and proceedings |2 fast | |
| 700 | 1 | |a Moss, Danny, |d 1954- |1 https://id.oclc.org/worldcat/entity/E39PCjJY6kPmBvCptgRPJwmvtq | |
| 700 | 1 | |a Verčič, Dejan. | |
| 700 | 1 | |a Warnaby, Gary. | |
| 758 | |i has work: |a Perspectives on public relations research (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFxFkq3f3v7W7xhcHMm8G3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Perspectives on public relations research. |d London ; New York : Routledge, 2002 |w (DLC) 99016205 |
| 830 | 0 | |a Routledge advances in management and business studies. | |
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