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Perspectives on public relations research /
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioner...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge,
2002.
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| Colección: | Routledge advances in management and business studies.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:-* the contribution of public relations to strategic management in. |
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| Notas: | "Papers from the annual International Public Relations Research symposium"--Introduction. |
| Descripción Física: | 1 online resource (xvi, 269 pages). |
| Bibliografía: | Includes bibliographical references and indexes. |
| ISBN: | 0415217679 9780415217675 0203192923 9780203192924 |