E-business /

This paper examines the use of consumer-driven innovation networks within the UK food-retailing industry using qualitative interview-based research analysed within an economic framework. This perspective revealed that, by exploiting information gathered directly from their customers at point-ofsale...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Paliwoda, Stanley J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Bradford, England] : Emerald Group Pub., 2004.
Colección:Qualitative market research ; v. 7, no. 1.
Temas:
Electronic commerce.
Information superhighway.
Commerce électronique.
Autoroutes électroniques.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Electronic commerce
Information superhighway
Samfundsvidenskab > Økonomi.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Abstracts & keywords; Guest editorial; Consumer-driven innovation networks and e-business management systems; Bla-bla-bla: video chat service on the Internet
  • a market feasibility study; A projectives perspective of international ''e''-services; A consideration of the roles of business intelligence and e-business in management and marketing decision making in knowledgebased and high-tech start-ups; The importance of a strong business-IT relationship for the realisation of benefits in e-business projects: the experiences of Egg

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