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Behavioral pricing /
Price management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, thereby increasing the importance of accurate and scientific ways of determining optimal prices. Previou...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2004.
|
| Colección: | Journal of Product & Brand Management.
v. 13. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Behavioral pricing / |c Guest editors Hooman Estelani and Sarah Maxwell. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c Ã2004. | ||
| 300 | |a 1 online resource (76 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
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| 490 | 1 | |a Journal of Product & Brand Management. No. 6 ; |v vol. 13 | |
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Abstracts & keywords; Introduction; Reference prices in retail advertisements; Consumer price knowledge in the German retail market; Price knowledge; Pricing dynamics in the online consumer electronics market; Capturing the effects of coupon promotions in scanner panel choice models; Iso-profit pricing for product lines; Internet currency. | |
| 520 | |a Price management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, thereby increasing the importance of accurate and scientific ways of determining optimal prices. Previously published in: Journal of Product & Brand Management, Volume 13, Number 6, 2004. | ||
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a New products |x Marketing. | |
| 650 | 0 | |a Pricing. | |
| 650 | 6 | |a Prix |x Fixation. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Sales & Selling |x Management. |2 bisacsh | |
| 650 | 7 | |a New products |x Marketing |2 fast | |
| 650 | 7 | |a Pricing |2 fast | |
| 700 | 1 | |a Estelani, Hooman. | |
| 700 | 1 | |a Maxwell, Sarah. | |
| 758 | |i has work: |a Behavioral pricing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFWrW87ytJkMpQG9YQrHyb |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | |z 1-84544-025-0 | ||
| 830 | 0 | |a Journal of Product & Brand Management. |n No. 6 ; |v v. 13. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=231833 |z Texto completo |
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