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Developments in export marketing /

Export marketing research over the last four decades has covered a number of theoretical and practical issues such as standardisation and customisation, export development processes, barriers to exporting, export performance, etc. Rapid technological, institutional, legislative, economic and attitud...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Balabanis, George, Theodosiou, Marios, Katsikea, Evangelia S.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., Ã2004.
Colección:International Marketing Review. v. 21.
Temas:
Acceso en línea:Texto completo

MARC

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245 0 0 |a Developments in export marketing /  |c Guest editors, George Balabanis, Marios Theodosiou and Evangelia S. Katsikea. 
260 |a Bradford, England :  |b Emerald Group Pub.,  |c Ã2004. 
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490 1 |a International Marketing Review. No. 4/5 ;  |v vol. 21 
504 |a Includes bibliographical references. 
546 |a Abstracts in French and Spanish. 
588 0 |a Print version record. 
520 |a Export marketing research over the last four decades has covered a number of theoretical and practical issues such as standardisation and customisation, export development processes, barriers to exporting, export performance, etc. Rapid technological, institutional, legislative, economic and attitudinal changes across the globe pose challenges for the future development of export marketing research. The emergence of turbulent and hypercompetitive business environments calls for exporters to reconsider the bases and sustainability of their competitive advantage to overseas markets. In particula. 
505 0 |a EDITORIAL ADVISORY BOARD; Abstracts and keywords; French abstracts; Spanish abstracts; Guest editorial; Export-import relationships in a global organization: a relational contracting analysis of subsidiary behavior; Internet and exporting: determinants of success in virtual export channels; Comparing export marketing channels: developed versus developing countries; Determinants of satisfaction in sales negotiations with foreign buyers: perceptions of US export executives; Importers' relationships with exporters: does culture matter? 
505 8 |a Export promotion organization emergence and development: a call to researchImpact of export promotion programs on firm competencies, strategies and performance; Strategic flexibility in export expansion: growing through withdrawal; International learning: antecedents and performance implications among newly internationalizing companies in an exporting context; Cracking export markets with genetically modified crops 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Export marketing. 
650 0 |a Exports. 
650 6 |a Exportations. 
650 7 |a BUSINESS & ECONOMICS  |x International  |x Marketing.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x Multilevel.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Exports & Imports.  |2 bisacsh 
650 7 |a Export marketing  |2 fast 
650 7 |a Exports  |2 fast 
700 1 |a Balabanis, George. 
700 1 |a Theodosiou, Marios. 
700 1 |a Katsikea, Evangelia S. 
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