Developments in export marketing /

Export marketing research over the last four decades has covered a number of theoretical and practical issues such as standardisation and customisation, export development processes, barriers to exporting, export performance, etc. Rapid technological, institutional, legislative, economic and attitud...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Balabanis, George, Theodosiou, Marios, Katsikea, Evangelia S.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., Ã2004.
Colección:International Marketing Review. v. 21.
Temas:
Export marketing.
Exports.
Exportations.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Export marketing
Exports
Acceso en línea:Texto completo
Descripción
Sumario:Export marketing research over the last four decades has covered a number of theoretical and practical issues such as standardisation and customisation, export development processes, barriers to exporting, export performance, etc. Rapid technological, institutional, legislative, economic and attitudinal changes across the globe pose challenges for the future development of export marketing research. The emergence of turbulent and hypercompetitive business environments calls for exporters to reconsider the bases and sustainability of their competitive advantage to overseas markets. In particula.
Descripción Física:1 online resource (211 pages).
Bibliografía:Includes bibliographical references.
ISBN:1845443683
9781845443689

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