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Behavioural real estate /
First feelings and first impressions largely govern and delimit the kinds of experiences one expects and seeks. This paper reviews the application of multidimensional scaling (MDS) to retail market research and discusses how MDS is able to map these impressions and hence explain the retail centre im...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald Group Pub.,
2004.
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| Colección: | Journal of property investment & finance ;
v. 22, no. 4. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | First feelings and first impressions largely govern and delimit the kinds of experiences one expects and seeks. This paper reviews the application of multidimensional scaling (MDS) to retail market research and discusses how MDS is able to map these impressions and hence explain the retail centre image held by consumers. It proposes that retail centre image is not just relevant to marketers and retailers, but is also of importance to property managers who need an informed and holistic consumer orientation in order to create and sustain property value. By means of illustration MDS is applied to. |
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| Descripción Física: | 1 online resource (pages 291-346) : illustrations |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 0861769996 9780861769995 1845443861 9781845443863 1280515287 9781280515286 9786610515288 661051528X |