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The role of information and communications technology in transforming marketing theory and practice /
There have traditionally been different ways in which to view the marketing task, distinctions that have been drawn to facilitate the level of insight available to managers involved in marketing the firm's offer. A traditional distinction has been between business-toconsumer (B2C) and business-...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald Group Pub.,
2004.
|
| Colección: | Journal of business & industrial marketing ;
v. 19, no. 3. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 4 | |a The role of information and communications technology in transforming marketing theory and practice / |c guest editors, Peter Naude and Christopher P. Holland. |
| 260 | |a [Bradford, England] : |b Emerald Group Pub., |c 2004. | ||
| 300 | |a 1 online resource (pages 95-160.) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 490 | 1 | |a Journal of business & industrial marketing ; |v v. 19, no. 3, 2004 | |
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Abstracts & keywords; Guest editorial The role of information and communications technology in transforming marketing theory and practice; The metamorphosis of marketing into an information-handling problem; Conducting market research using the Internet: the case of Xenon Laboratories; Buyer-seller relationships and information sources in an e-commerce world; The impact of information technology deployment on trust, commitment and value creation in business relationships; Strategic alliances: incorporating the impact of e-business technological innovations. | |
| 520 | |a There have traditionally been different ways in which to view the marketing task, distinctions that have been drawn to facilitate the level of insight available to managers involved in marketing the firm's offer. A traditional distinction has been between business-toconsumer (B2C) and business-to-business (B2B) marketing. More recently, much has been written on whether the appropriate perspective of marketing should be transaction-based or relationship-driven. This paper argues that a different view is more useful: that the marketing task has moved beyond being transaction- or relationship-dri. | ||
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Information technology. | |
| 650 | 0 | |a Marketing. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Technologie de l'information. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a information technology. |2 aat | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Information technology |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 653 | |a Andre fag (naturvidenskab og teknik) |a Andre fag | ||
| 700 | 1 | |a Naudé, Peter. | |
| 700 | 1 | |a Holland, Christopher P. | |
| 758 | |i has work: |a The role of information and communications technology in transforming marketing theory and practice (Text) |1 https://id.oclc.org/worldcat/entity/E39PCYKtBgqDKJCTBxJpdjtGBP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | |z 0861769562 | |
| 830 | 0 | |a Journal of business & industrial marketing ; |v v. 19, no. 3. | |
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