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New service paradigms : AMA SERVSIG Conference 2003 /
Some organisations are becoming more concerned with delighting their customers than simply satisfying them. Yet despite an extensive literature on service quality and satisfaction little has been written about service excellence and how organisations can achieve delighted customers. The purpose of t...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald Group Pub.,
2004.
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| Colección: | Managing service quality ;
v. 14, no. 2/3, 2004. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Abstracts & keywords; Editorial; It's time to get to first principles in service design; Towards a better understanding of service excellence; The almost customer: a missed opportunity to enhance corporate success; Complaint management profitability: what do complaint managers know?; Customer clubs in a relationship perspective: a telecom case; An integrated framework for customer value and customer-relationshipmanagement performance: a customer-based perspective from China; Why customers stay: reasons and consequences of inertia in financial services
- Client valuation in private banking: results of a case study in SwitzerlandReconceptualizing customer perceived value: the value of time and place; ICT: the creation of value and differentiation in services; Value across fulfillment-product categories of Internet shopping; Service quality and marketing performance in business-to-business markets: exploring the mediating role of client satisfaction; Customer involvement in new service development: a conversational approach; Book reviews