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New service paradigms : AMA SERVSIG Conference 2003 /

Some organisations are becoming more concerned with delighting their customers than simply satisfying them. Yet despite an extensive literature on service quality and satisfaction little has been written about service excellence and how organisations can achieve delighted customers. The purpose of t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Kandampully, Jay, Fisk, Raymond P.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Bradford, England] : Emerald Group Pub., 2004.
Colección:Managing service quality ; v. 14, no. 2/3, 2004.
Temas:
Acceso en línea:Texto completo