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Knowledge-based marketing : the twenty-first century competitive edge /
In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource within the companies based within any country.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; Thousand Oaks, Calif. :
SAGE,
2004.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Contents; List of Figures and Tables; List of Abbreviations; Preface; Chapter 1
- Knowledge and the Organisation; Chapter 2
- Marketing and the Application of Knowledge; Chapter 3
- The Advent of E-commerce; Chapter 4
- Mapping Knowledge Systems; Chapter 5
- Internal Competence; Chapter 6
- Knowledge-based Positioning; Chapter 7
- Constructing Knowledge Plans; Chapter 8
- Product Knowledge and Innovation; Chapter 9
- Knowledge Prvision Through Promotion; Chapter 10
- Pricing and Distribution; Chapter 11
- Managing Services and Customer Relationships; Chapter 12
- Process Implementation.