Knowledge-based marketing : the twenty-first century competitive edge /
In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource within the companies based within any country.
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Chaston, Ian |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
London ; Thousand Oaks, Calif. :
SAGE,
2004.
|
Temas: | |
Acceso en línea: | Texto completo |
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