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Knowledge-based marketing : the twenty-first century competitive edge /
In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource within the companies based within any country.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; Thousand Oaks, Calif. :
SAGE,
2004.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Chaston, Ian. | |
| 245 | 1 | 0 | |a Knowledge-based marketing : |b the twenty-first century competitive edge / |c Ian Chaston. |
| 260 | |a London ; |a Thousand Oaks, Calif. : |b SAGE, |c 2004. | ||
| 300 | |a 1 online resource (xi, 274 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references (pages 254-267) and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Contents; List of Figures and Tables; List of Abbreviations; Preface; Chapter 1 -- Knowledge and the Organisation; Chapter 2 -- Marketing and the Application of Knowledge; Chapter 3 -- The Advent of E-commerce; Chapter 4 -- Mapping Knowledge Systems; Chapter 5 -- Internal Competence; Chapter 6 -- Knowledge-based Positioning; Chapter 7 -- Constructing Knowledge Plans; Chapter 8 -- Product Knowledge and Innovation; Chapter 9 -- Knowledge Prvision Through Promotion; Chapter 10 -- Pricing and Distribution; Chapter 11 -- Managing Services and Customer Relationships; Chapter 12 -- Process Implementation. | |
| 520 | |a In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource within the companies based within any country. | ||
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2011. |5 MiAaHDL | ||
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| 650 | 0 | |a Marketing research. | |
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| 650 | 6 | |a Marketing. | |
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