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Knowledge-based marketing : the twenty-first century competitive edge /
In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource within the companies based within any country.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; Thousand Oaks, Calif. :
SAGE,
2004.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource within the companies based within any country. |
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| Descripción Física: | 1 online resource (xi, 274 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 254-267) and index. |
| ISBN: | 1412900026 9781412900027 1412900034 9781412900034 1412931630 9781412931632 |