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Fashion retailing Part 1 /
Fashion markets are synonymous with rapid change and, as a result, commercial success or failure is largely determined by the organisation's flexibility and responsiveness. Responsiveness is characterised by short time-to-market, the ability to scale up (or down) quickly and the rapid incorpora...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
©2004.
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| Colección: | International Journal of Retail and Distribution Management.
v. 32. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Abstracts & keywords; Guest editorial; Creating agile supply chains in the fashion industry; Internet apparel shopping behaviors: the influence of general innovativeness; Identification of UK fashion retailer use of Web sites; Fashion and commerce: a historical perspective on Australian fashion retailing 1880-1920; The secret to a fashion advantage is brand orientation; The Burberry business model: creating an international luxury fashion brand.