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Business-to-business marketing in Latin America /
This special issue on "Business-to-business marketing in Latin America" features four articles and two case analyses and focuses on a variety of timely and pertinent issues. Latin American markets, running from the Rio Grande to Tierra del Fuego, are now emerging as market economies as the...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2004.
|
| Colección: | Journal of business & industrial marketing ;
v. 19, no. 6. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Abstracts & keywords; Guest editorial; Rationale and strategies of Latin American companies entering, maintaining or leaving US markets; The use of online marketplaces for competitive advantage; Benchmarking business-to-business marketing practices in emerging and developed economies; Trust and negotiation tactics; Coordinating B2B cross-border supply chains; Supplier-manufacturer relationships In the Brazilian auto industry; Executive summary and implications for managers and executives; Internet currency.