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Business-to-business marketing in Latin America /
This special issue on "Business-to-business marketing in Latin America" features four articles and two case analyses and focuses on a variety of timely and pertinent issues. Latin American markets, running from the Rio Grande to Tierra del Fuego, are now emerging as market economies as the...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2004.
|
| Colección: | Journal of business & industrial marketing ;
v. 19, no. 6. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Business-to-business marketing in Latin America / |c Guest editors Thomas G. Brashear and James S. Boles. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c Ã2004. | ||
| 300 | |a 1 online resource (76 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
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| 490 | 1 | |a Journal of Business & Industrial Marketing. No. 6 ; |v vol. 19 | |
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Abstracts & keywords; Guest editorial; Rationale and strategies of Latin American companies entering, maintaining or leaving US markets; The use of online marketplaces for competitive advantage; Benchmarking business-to-business marketing practices in emerging and developed economies; Trust and negotiation tactics; Coordinating B2B cross-border supply chains; Supplier-manufacturer relationships In the Brazilian auto industry; Executive summary and implications for managers and executives; Internet currency. | |
| 520 | |a This special issue on "Business-to-business marketing in Latin America" features four articles and two case analyses and focuses on a variety of timely and pertinent issues. Latin American markets, running from the Rio Grande to Tierra del Fuego, are now emerging as market economies as they continue to develop and adopt market oriented activities while developing stronger interregional and international trade relations.Previously published in: Journal of Business & Industrial Marketing, Volume 19, Number 6, 2004. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Industrial marketing. | |
| 650 | 0 | |a Marketing. | |
| 650 | 6 | |a Marketing industriel. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Industrial marketing |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 700 | 1 | |a Brashear, Thomas G. | |
| 700 | 1 | |a Boles, James S. | |
| 830 | 0 | |a Journal of business & industrial marketing ; |v v. 19, no. 6. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=231831 |z Texto completo |
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