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Business-to-business marketing in Latin America /
This special issue on "Business-to-business marketing in Latin America" features four articles and two case analyses and focuses on a variety of timely and pertinent issues. Latin American markets, running from the Rio Grande to Tierra del Fuego, are now emerging as market economies as the...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2004.
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| Colección: | Journal of business & industrial marketing ;
v. 19, no. 6. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This special issue on "Business-to-business marketing in Latin America" features four articles and two case analyses and focuses on a variety of timely and pertinent issues. Latin American markets, running from the Rio Grande to Tierra del Fuego, are now emerging as market economies as they continue to develop and adopt market oriented activities while developing stronger interregional and international trade relations.Previously published in: Journal of Business & Industrial Marketing, Volume 19, Number 6, 2004. |
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| Descripción Física: | 1 online resource (76 pages). |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 1845440161 9781845440169 184544180X 9781845441807 |