International marketing in the Asia-Pacific region. Part 2 /

A decision support model is presented and discussed which aims at identifying realistic export opportunities for a given exporting country. The model consists of a screening process of four consecutive filters, through which relevant information on markets (such as country risk indicators, macroecon...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Chao, Paul, 1919-, Samiee, Saeed, Yip, Leslie Sai-Chung
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Bradford, England] : Emerald Group Pub., 2004.
Colección:International marketing review ; v. 21, no. 3, 2004.
Temas:
Export marketing > Asia.
Export marketing > China.
Export marketing > Thailand.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Export marketing
Asia
China
Thailand
Andre fag (naturvidenskab og teknik) > Andre fag
Acceso en línea:Texto completo
Descripción
Sumario:A decision support model is presented and discussed which aims at identifying realistic export opportunities for a given exporting country. The model consists of a screening process of four consecutive filters, through which relevant information on markets (such as country risk indicators, macroeconomic data, imports per product group, etc.) is fed, and which allows the identification and deletion of less interesting market opportunities. Results are reported of the application of this decision support model to the case of Thailand, adapted for an analysis of foreign trade data at the SITC fou.
Descripción Física:1 online resource (pages 236-334.).
Bibliografía:Includes bibliographical references.
ISBN:0861769767
9780861769766
1845443675
9781845443672

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