Issues of representation and qualitative marketing research /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Maclaran, Pauline, Catterall, Miriam, Stevens, Lorna
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., ©2003.
Colección:Qualitative market research ; v. 6, no. 3.
Temas:
Marketing research > Methodology.
Consumers > Research > Methodology.
Marketing > Recherche > Méthodologie.
Consommateurs > Recherche > Méthodologie.
BUSINESS & ECONOMICS > Marketing > Research.
Consumers > Research > Methodology
Marketing research > Methodology
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Abstracts & keywords; Guest editorial; Issues in representing the postmodern consumer; Gender, identity and the consumption of advertising; Divergent representational practices in advertising and consumer research; Virtual connections; Crisis, what crisis?; Practitioner perspectives.

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