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|a 658.83
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|a UAMI
|
| 245 |
0 |
0 |
|a Issues of representation and qualitative marketing research /
|c guest editors Pauline Maclaran, Miriam Catterall and Lorna Stevens.
|
| 260 |
|
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|a Bradford, England :
|b Emerald Group Pub.,
|c ©2003.
|
| 300 |
|
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|a 1 online resource (62 pages).
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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|a computer
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|a online resource
|b cr
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| 347 |
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|a data file
|2 rda
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| 490 |
1 |
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|a Qualitative market research ;
|v v. 6, no. 3
|
| 504 |
|
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|a Includes bibliographical references.
|
| 588 |
0 |
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|a Print version record.
|
| 505 |
0 |
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|a Abstracts & keywords; Guest editorial; Issues in representing the postmodern consumer; Gender, identity and the consumption of advertising; Divergent representational practices in advertising and consumer research; Virtual connections; Crisis, what crisis?; Practitioner perspectives.
|
| 590 |
|
|
|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
| 650 |
|
0 |
|a Marketing research
|x Methodology.
|
| 650 |
|
0 |
|a Consumers
|x Research
|x Methodology.
|
| 650 |
|
6 |
|a Marketing
|x Recherche
|x Méthodologie.
|
| 650 |
|
6 |
|a Consommateurs
|x Recherche
|x Méthodologie.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Marketing
|x Research.
|2 bisacsh
|
| 650 |
|
7 |
|a Consumers
|x Research
|x Methodology
|2 fast
|
| 650 |
|
7 |
|a Marketing research
|x Methodology
|2 fast
|
| 700 |
1 |
|
|a Maclaran, Pauline.
|
| 700 |
1 |
|
|a Catterall, Miriam.
|
| 700 |
1 |
|
|a Stevens, Lorna.
|
| 830 |
|
0 |
|a Qualitative market research ;
|v v. 6, no. 3.
|
| 856 |
4 |
0 |
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