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Fashion marketing : building the research agenda /
Research that has considered the problems faced by internationalising retailers has tended to focus upon such dimensions as non-conducive environmental conditions and inferior internal capability, rather than the conflicts that may arise from the partnerships that are formed in order to facilitate t...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
©2004.
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| Colección: | European journal of marketing ;
v. 38, no. 7. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- EDITORIAL REVIEW BOARD; Abstracts and keywords; French abstracts; German abstracts; Spanish abstracts; Guest editorial; Channel power, conflict and conflict resolution in international fashion retailing; The marketing directions of two fashion retailers; The changing nature of Japanese fashion; Category management: a new approach for fashion marketing?; Individual differences, motivations, and willingness to use a mass customization option for fashion products; Negative symbolic consumption and consumers' drive for self-esteem
- Fashion clothing consumption: antecedents and consequences of fashion clothing involvementPredicting online purchase intentions for clothing products; The impact of color in the e-commerce marketing of fashions: an exploratory study; About the authors