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Fashion marketing : building the research agenda /

Research that has considered the problems faced by internationalising retailers has tended to focus upon such dimensions as non-conducive environmental conditions and inferior internal capability, rather than the conflicts that may arise from the partnerships that are formed in order to facilitate t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Doherty, Anne Marie
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., ©2004.
Colección:European journal of marketing ; v. 38, no. 7.
Temas:
Acceso en línea:Texto completo

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