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Fashion marketing : building the research agenda /
Research that has considered the problems faced by internationalising retailers has tended to focus upon such dimensions as non-conducive environmental conditions and inferior internal capability, rather than the conflicts that may arise from the partnerships that are formed in order to facilitate t...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
©2004.
|
| Colección: | European journal of marketing ;
v. 38, no. 7. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Doherty, Anne Marie. | |
| 245 | 1 | 0 | |a Fashion marketing : |b building the research agenda / |c Anne Marie Doherty. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c ©2004. | ||
| 300 | |a 1 online resource (196 pages). | ||
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| 490 | 1 | |a European Journal of Marketing. No. 7 ; |v vol. 38 | |
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a EDITORIAL REVIEW BOARD; Abstracts and keywords; French abstracts; German abstracts; Spanish abstracts; Guest editorial; Channel power, conflict and conflict resolution in international fashion retailing; The marketing directions of two fashion retailers; The changing nature of Japanese fashion; Category management: a new approach for fashion marketing?; Individual differences, motivations, and willingness to use a mass customization option for fashion products; Negative symbolic consumption and consumers' drive for self-esteem | |
| 505 | 8 | |a Fashion clothing consumption: antecedents and consequences of fashion clothing involvementPredicting online purchase intentions for clothing products; The impact of color in the e-commerce marketing of fashions: an exploratory study; About the authors | |
| 520 | |a Research that has considered the problems faced by internationalising retailers has tended to focus upon such dimensions as non-conducive environmental conditions and inferior internal capability, rather than the conflicts that may arise from the partnerships that are formed in order to facilitate the internationalisation of retailer operations. This study seeks to re-dress this research neglect and does so by focusing upon the fashion sector. The aim of this study is to identify the problems that may arise from fashion retailers' international relationships. The paper reports the findings of. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Fashion merchandising. | |
| 650 | 0 | |a Retail trade. | |
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| 650 | 6 | |a Commerce de détail. | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Technical & Manufacturing Industries & Trades. |2 bisacsh | |
| 650 | 7 | |a Fashion merchandising |2 fast | |
| 650 | 7 | |a Retail trade |2 fast | |
| 830 | 0 | |a European journal of marketing ; |v v. 38, no. 7. | |
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