Counting on communication : the Uganda nutrition and early childhood development project /

The Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes w...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cabañero-Verzosa, Cecilia
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Washington, D.C. : World Bank, ©2005.
Colección:World Bank working paper ; no. 59.
Temas:
Health promotion > Uganda.
Malnutrition in children > Uganda > Prevention.
Economic assistance > Uganda.
Health, Nutrition, and Population.
Social and Cultural Issues.
Communication.
Health education.
Children > Health and hygiene > Government policy > Uganda.
Misinformation.
Communication
Malnutrition > prevention & control
Program Evaluation
Health Education
Child Welfare
Enfants > Santé et hygiène > Politique gouvernementale > Ouganda.
Malnutrition chez l'enfant > Ouganda > Prévention.
Aide économique > Ouganda.
Promotion de la santé > Ouganda.
Éducation sanitaire.
Information.
Mésinformation.
POLITICAL SCIENCE > Public Affairs & Administration.
Health education
Children > Health and hygiene > Government policy
Economic assistance
Health promotion
Malnutrition in children > Prevention
Kind
Mangelernährung
Aide économique.
Malnutrition.
Promotion de la santé
Uganda
Ouganda.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • Designing strategic communication for behavior change
  • Link communication objectives to outcomes
  • Understand target audiences through research
  • Map the road to behavior change
  • Define operationally-linked communication activities
  • Influencing project outcomes through strategic communication
  • Critical success factors
  • Policy and operational implications
  • Appendixes
  • A. Formative research findings: Implications for communication strategy
  • B. Stages of behavior change communication
  • C. NECDP management decision matrix
  • Bibliography.

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