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Counting on communication : the Uganda nutrition and early childhood development project /

The Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes w...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cabañero-Verzosa, Cecilia
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Washington, D.C. : World Bank, ©2005.
Colección:World Bank working paper ; no. 59.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Cabañero-Verzosa, Cecilia. 
245 1 0 |a Counting on communication :  |b the Uganda nutrition and early childhood development project /  |c Cecilia Cabañero-Verzosa. 
260 |a Washington, D.C. :  |b World Bank,  |c ©2005. 
300 |a 1 online resource (vii, 41 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a data file 
490 1 |a World Bank working paper ;  |v no. 59 
504 |a Includes bibliographical references. 
520 |a The Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respect to child rearing, in order to develop and test effective messages. The communication strategy was developed in a highly participatory manner and included nurturing a team of champions for the project among policymakers, district officials, community leaders, and grassroots organizations to advocate for the project. It also included two-way communication activities developed to address the practices and behaviors that would need to be changed in order for the project to be successful, rather than merely disseminating messages based on assumptions of project benefits. 
588 0 |a Print version record. 
505 0 |a Introduction -- Designing strategic communication for behavior change -- Link communication objectives to outcomes -- Understand target audiences through research -- Map the road to behavior change -- Define operationally-linked communication activities -- Influencing project outcomes through strategic communication -- Critical success factors -- Policy and operational implications -- Appendixes -- A. Formative research findings: Implications for communication strategy -- B. Stages of behavior change communication -- C. NECDP management decision matrix -- Bibliography. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Health promotion  |z Uganda. 
650 0 |a Malnutrition in children  |z Uganda  |x Prevention. 
650 0 |a Economic assistance  |z Uganda. 
650 0 |a Health, Nutrition, and Population. 
650 0 |a Social and Cultural Issues. 
650 0 |a Communication. 
650 0 |a Health education. 
650 0 |a Children  |x Health and hygiene  |x Government policy  |z Uganda. 
650 0 |a Misinformation. 
650 2 |a Communication 
650 2 |a Malnutrition  |x prevention & control 
650 2 |a Program Evaluation 
650 2 |a Health Education 
650 2 |a Child Welfare 
651 2 |a Uganda 
650 6 |a Enfants  |x Santé et hygiène  |x Politique gouvernementale  |z Ouganda. 
650 6 |a Malnutrition chez l'enfant  |z Ouganda  |x Prévention. 
650 6 |a Aide économique  |z Ouganda. 
650 6 |a Promotion de la santé  |z Ouganda. 
650 6 |a Communication. 
650 6 |a Éducation sanitaire. 
650 6 |a Information. 
650 6 |a Mésinformation. 
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650 7 |a Health education  |2 fast 
650 7 |a Communication  |2 fast 
650 7 |a Children  |x Health and hygiene  |x Government policy  |2 fast 
650 7 |a Economic assistance  |2 fast 
650 7 |a Health promotion  |2 fast 
650 7 |a Malnutrition in children  |x Prevention  |2 fast 
651 7 |a Uganda  |2 fast  |1 https://id.oclc.org/worldcat/entity/E39PBJdcxwbtk4ChHbHRf6bfMP 
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650 7 |a Promotion de la santé  |2 rasuqam 
651 7 |a Ouganda.  |2 rasuqam 
758 |i has work:  |a Counting on communication (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCFvbP9GkQHTRWyG8dhk8kC  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Cabañero-Verzosa, Cecilia.  |t Counting on communication.  |d Washington, D.C. : World Bank, ©2005  |w (DLC) 2005416766  |w (OCoLC)62676770 
830 0 |a World Bank working paper ;  |v no. 59. 
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