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Business marketing in the decade ahead : the key challenges we face /
About the Guest Editor After completing 27 years of steady advancementin industrial sales and marketing positions with such firms as KennecottCopper, Eastman Kodak, Nordson, and Automated Packaging, Michael K. Rich left his position as vice-president and general manager of North-WestTelecommunicatio...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2002.
|
| Colección: | Journal of business & industrial marketing ;
v. 17, no. 2/3. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Business marketing in the decade ahead : |b the key challenges we face / |c Guest editor Michael K. Rich. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c Ã2002. | ||
| 300 | |a 1 online resource (136 pages). | ||
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| 490 | 1 | |a Journal of Business & Industrial Marketing. No. 2/3 ; |v vol. 17 | |
| 588 | 0 | |a Print version record. | |
| 520 | |a About the Guest Editor After completing 27 years of steady advancementin industrial sales and marketing positions with such firms as KennecottCopper, Eastman Kodak, Nordson, and Automated Packaging, Michael K. Rich left his position as vice-president and general manager of North-WestTelecommunications to initiate a career in academe. | ||
| 505 | 0 | |a Abstracts and keywords; Guest editorial; Customer perceived valu; Measuring network competence: some international evidence; Supplier Web-page design and organizational buyer preferences; Adoption of electronic commerce tools in business procurement; Simulating buyer center decision processes; Stakeholder analysis for multi-sector innovations; Marketing's role in the knowledge economy; Are we losing trust through technology?; Internet currency | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Industrial marketing. | |
| 650 | 0 | |a Marketing. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing industriel. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Industrial marketing |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 700 | 1 | |a Rich, Michael K. | |
| 830 | 0 | |a Journal of business & industrial marketing ; |v v. 17, no. 2/3. | |
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